The process of marketing research including problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis. Credit will be granted for only one of COEC 365 or COMM 365. Prerequisite: Either (a) all of ECON 315, ECON 316 or (b) ECON 308. Equivalency: COMM365 This course is not eligible for Credit/D/Fail grading.
The process of marketing research including problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis. Credit will be granted for only one of COEC 365 or COMM 365. Prerequisite: Either (a) all of ECON 315, ECON 316 or (b) ECON 308. Equivalency: COMM365 This course is not eligible for Credit/D/Fail grading.
