The use of consumer research and theory in marketing and policy decisions. Psychological, sociological and economic theory and research relevant to consumer behaviour are considered. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
The use of consumer research and theory in marketing and policy decisions. Psychological, sociological and economic theory and research relevant to consumer behaviour are considered. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
