Analytical methods applicable to marketing management decision making; attention to strategic considerations linking analysis of consumer data, corporate data, environmental factors, and competitive response. The course makes extensive use of strategy simulations. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
Analytical methods applicable to marketing management decision making; attention to strategic considerations linking analysis of consumer data, corporate data, environmental factors, and competitive response. The course makes extensive use of strategy simulations. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
