The process of marketing research including topics such as problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis. Prerequisite: COMM_V 296 and one of COMM_V 190, COMM_V 290 and one of COMM_V 191, COMM_V 291 and one of COMM_V 295, ECON_V 201, ECON_V 301. Corequisite: COMM_V 205. This course is not eligible for Credit/D/Fail grading.
The process of marketing research including topics such as problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis. Prerequisite: COMM_V 296 and one of COMM_V 190, COMM_V 290 and one of COMM_V 191, COMM_V 291 and one of COMM_V 295, ECON_V 201, ECON_V 301. Corequisite: COMM_V 205. This course is not eligible for Credit/D/Fail grading.
