Investigation of Internet-based marketing, emphasizing customer-focused perspectives, competitive situations and analysis of the effectiveness of business websites using marketing principles and practices. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
Investigation of Internet-based marketing, emphasizing customer-focused perspectives, competitive situations and analysis of the effectiveness of business websites using marketing principles and practices. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.