Issues and challenges commonly faced by brand managers, including: assessing brand meaning, evaluating brand health, assessing a brand's leverage potential, evaluating brand extensions, managing brands through a crisis, and assessing brand value. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
Issues and challenges commonly faced by brand managers, including: assessing brand meaning, evaluating brand health, assessing a brand's leverage potential, evaluating brand extensions, managing brands through a crisis, and assessing brand value. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
