An analysis of the scope and significance of contemporary international business operations with particular reference to the marketing management problems encountered by firms with multinational branches and subsidiaries. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
An analysis of the scope and significance of contemporary international business operations with particular reference to the marketing management problems encountered by firms with multinational branches and subsidiaries. Prerequisite: COMM_V 296. This course is not eligible for Credit/D/Fail grading.
