Role of marketing in creating social value. Integration of marketing fundamentals with core social, environmental, and economic principles of sustainability. Analysis of current sustainability trends. Development of strategic and practical marketing recommendations for for-profit enterprises. Potential and pitfalls of sustainability marketing. This course is not eligible for Credit/D/Fail grading.
Role of marketing in creating social value. Integration of marketing fundamentals with core social, environmental, and economic principles of sustainability. Analysis of current sustainability trends. Development of strategic and practical marketing recommendations for for-profit enterprises. Potential and pitfalls of sustainability marketing. This course is not eligible for Credit/D/Fail grading.
