A conceptual and practical introduction to the major areas of business strategy with an integrative perspective on managing a business. Includes the analysis of a business and its environment, the development and evaluation of strategic alternatives, and implementation of change (For non-Commerce students only in fourth year). Not for students with credit for, or exemption from, COMM 491 or COMM 493. Prerequisite: One of COMM 293, COMM 457, COMR 457 and either (a) all of ECON 101, ECON 102 or...
A conceptual and practical introduction to the major areas of business strategy with an integrative perspective on managing a business. Includes the analysis of a business and its environment, the development and evaluation of strategic alternatives, and implementation of change (For non-Commerce students only in fourth year). Not for students with credit for, or exemption from, COMM 491 or COMM 493. Prerequisite: One of COMM 293, COMM 457, COMR 457 and either (a) all of ECON 101, ECON 102 or...
