Advanced course delves into strategic digital marketing techniques, focusing on advanced SEO/SEM, AI in marketing, programmatic advertising, automation, & data-driven decision-making. Students will apply these strategies through real-time case studies, simulation tools & a comprehensive capstone project. At the end of the course, there will be a competitive case study contest where students can showcase their solutions to real-world business challenges. Aims to build proficiency in utilizing AI tools, analytics platforms, & developing ethical & innovative data-informed strategies.
Advanced course delves into strategic digital marketing techniques, focusing on advanced SEO/SEM, AI in marketing, programmatic advertising, automation, & data-driven decision-making. Students will apply these strategies through real-time case studies, simulation tools & a comprehensive capstone project. At the end of the course, there will be a competitive case study contest where students can showcase their solutions to real-world business challenges. Aims to build proficiency in utilizing AI tools, analytics platforms, & developing ethical & innovative data-informed strategies.
