This course introduces fundamental marketing concepts involved in the distribution of goods and services from the producer to the consumer. Students will learn about concepts related to each component of the marketing mix (product, price, promotion, place), and will develop a marketing plan for a specific product or service.
This course introduces fundamental marketing concepts involved in the distribution of goods and services from the producer to the consumer. Students will learn about concepts related to each component of the marketing mix (product, price, promotion, place), and will develop a marketing plan for a specific product or service.
