The course focuses on the practical application of marketing theories, frameworks, and analytical tools specifically tailored to agribusiness organizations and management problems. It prepares students to act as management consultants, addressing real dilemmas regarding food production, value chain logistics, and agri-product market positioning.
The course focuses on the practical application of marketing theories, frameworks, and analytical tools specifically tailored to agribusiness organizations and management problems. It prepares students to act as management consultants, addressing real dilemmas regarding food production, value chain logistics, and agri-product market positioning.
