This course explores the dynamic field of digital marketing and allows students to discover how businesses engage audiences online. It introduces foundational marketing principles through global examples of strategies, analytics, and tactics used by digital marketers today. Students will become familiar with essential digital tools and concepts in owned, earned, and paid media such as search engine optimization, search engine marketing, and customer relationship management.
This course explores the dynamic field of digital marketing and allows students to discover how businesses engage audiences online. It introduces foundational marketing principles through global examples of strategies, analytics, and tactics used by digital marketers today. Students will become familiar with essential digital tools and concepts in owned, earned, and paid media such as search engine optimization, search engine marketing, and customer relationship management.
