Effective market research requires an understanding of how to analyze data. This course introduces students to applied statistics within the context of managerial decision making. Students will learn how to analyze data gathered via primary (survey and experimental design) and secondary (existing data) methods with the goal of making sound decisions.
Effective market research requires an understanding of how to analyze data. This course introduces students to applied statistics within the context of managerial decision making. Students will learn how to analyze data gathered via primary (survey and experimental design) and secondary (existing data) methods with the goal of making sound decisions.
