this course is designed to familiarize students with the business of media management, from macro to micro. After reviewing the historical foundations of media industries in the 19th century, this course introduces students to the structures, processes, and economics of the modern digital media business.
this course is designed to familiarize students with the business of media management, from macro to micro. After reviewing the historical foundations of media industries in the 19th century, this course introduces students to the structures, processes, and economics of the modern digital media business.
