This course is an introduction to the theory and practices of visual communication design. Students learn how visual artefacts, as deployed in news and information media, advertising, marketing communications, publicity and social media, influence cultural understanding as well as consumer behavior. They consider the unique powers of visual media and explore ethical and legal issues surrounding the use of images. They also learn fundamental theories of good design and apply these to the critique and analysis of a range of visual communications such as posters, magazine covers, online publications and marketing materials.
This course is an introduction to the theory and practices of visual communication design. Students learn how visual artefacts, as deployed in news and information media, advertising, marketing communications, publicity and social media, influence cultural understanding as well as consumer behavior. They consider the unique powers of visual media and explore ethical and legal issues surrounding the use of images. They also learn fundamental theories of good design and apply these to the critique and analysis of a range of visual communications such as posters, magazine covers, online publications and marketing materials.
