In this course, students learn the differences and similarities between academic writing and writing and editing for popular and commercial media. They learn to use the principles, structures and tools deployed in producing media for popular consumption, to analyze classic news values deployed by media professionals and to apply these to creating original content. They develop interview skills and learn how to conduct background research and write stories using structures common to news, public relations, marketing, strategic communications and commercial content.
In this course, students learn the differences and similarities between academic writing and writing and editing for popular and commercial media. They learn to use the principles, structures and tools deployed in producing media for popular consumption, to analyze classic news values deployed by media professionals and to apply these to creating original content. They develop interview skills and learn how to conduct background research and write stories using structures common to news, public relations, marketing, strategic communications and commercial content.
