In this course, students learn how professionals in almost every media sector - journalists, public relations practitioners, marketing professionals and content strategists - access, gather, store and use data. They learn how to source quantitative data as well as mine social and other public media for detailed and precise information that they can then use to create content for specific audiences, map and analyze consumer behavior, and influence public opinion. Students learn how data helps practitioners build a story that audiences will not only believe, but also feel.
In this course, students learn how professionals in almost every media sector - journalists, public relations practitioners, marketing professionals and content strategists - access, gather, store and use data. They learn how to source quantitative data as well as mine social and other public media for detailed and precise information that they can then use to create content for specific audiences, map and analyze consumer behavior, and influence public opinion. Students learn how data helps practitioners build a story that audiences will not only believe, but also feel.
