This course will help students develop professional self-marketing materials to be competitive in the job market as a business school graduate. Throughout this course, students will explore how to market their unique skills and experience in industry settings. Specifically, this course will cover equity, diversity and inclusion in the workplace, career identity, personal branding, creating self-marketing documents such as a professional resume, cover letter and LinkedIn profile, interview skills, and networking techniques. Students will also have the opportunity to engage with employers and alumni to establish their professional networks.
This course will help students develop professional self-marketing materials to be competitive in the job market as a business school graduate. Throughout this course, students will explore how to market their unique skills and experience in industry settings. Specifically, this course will cover equity, diversity and inclusion in the workplace, career identity, personal branding, creating self-marketing documents such as a professional resume, cover letter and LinkedIn profile, interview skills, and networking techniques. Students will also have the opportunity to engage with employers and alumni to establish their professional networks.
