This course introduces students to the vast, growing and varied literature and conceptual foundations that are directly and indirectly associated with sport management. A decision-making frame is adopted and key stakeholders, applications and concepts reviewed. Key areas of sport management literature (sponsorship, sport finance, sport communications) are emphasized.
This course introduces students to the vast, growing and varied literature and conceptual foundations that are directly and indirectly associated with sport management. A decision-making frame is adopted and key stakeholders, applications and concepts reviewed. Key areas of sport management literature (sponsorship, sport finance, sport communications) are emphasized.
