This course examines the key marketing functions involved in the movement of farm and agricultural products from producers to consumers. Issues related to pricing, distribution, positioning and competitive analysis are considered, among others. Strategic marketing, planning, and selling strategies are addressed as well as the importance of the customer. Particular attention is paid to the factors that set agricultural marketing apart from other typical marketing scenarios.
This course examines the key marketing functions involved in the movement of farm and agricultural products from producers to consumers. Issues related to pricing, distribution, positioning and competitive analysis are considered, among others. Strategic marketing, planning, and selling strategies are addressed as well as the importance of the customer. Particular attention is paid to the factors that set agricultural marketing apart from other typical marketing scenarios.
