Of the roughly 200 member states of the United Nations, the majority can be classified as emerging markets in the sense that they are low-income and/or rapid economic-growth countries, in which business opportunities are as challenging as they are enticing. This course examines managerial challenges of engaging emerging market opportunities, relying on research, real-life case studies, and current events. Each emerging market is characterized by its own set of political, economic, cultural, and technological characteristics. Addressing emerging market opportunities thus requires innovative approaches to both management practices and business models. This course challenges students to examine different forms of managerial mindsets, the conditions under which they are appropriate, and the preferred shift towards a truly global approach to business.
Of the roughly 200 member states of the United Nations, the majority can be classified as emerging markets in the sense that they are low-income and/or rapid economic-growth countries, in which business opportunities are as challenging as they are enticing. This course examines managerial challenges of engaging emerging market opportunities, relying on research, real-life case studies, and current events. Each emerging market is characterized by its own set of political, economic, cultural, and technological characteristics. Addressing emerging market opportunities thus requires innovative approaches to both management practices and business models. This course challenges students to examine different forms of managerial mindsets, the conditions under which they are appropriate, and the preferred shift towards a truly global approach to business.
