Growing a business is a dynamic process as leadership learns how to navigate the ebbs and flows of growth. This course examines the increasing complexity of growing a small business. Through case studies, interactive dialogue, and professional advisors, students will examine current issues and trending approaches to mastering personnel development, increasing IT and organizational structures to handle communication and decision complexities that come with growth in small business, as well as building an effective marketing function separate from traditional sales.
Growing a business is a dynamic process as leadership learns how to navigate the ebbs and flows of growth. This course examines the increasing complexity of growing a small business. Through case studies, interactive dialogue, and professional advisors, students will examine current issues and trending approaches to mastering personnel development, increasing IT and organizational structures to handle communication and decision complexities that come with growth in small business, as well as building an effective marketing function separate from traditional sales.
