This course will explore various digital marketing channels, best practices, tools and techniques to analyze how marketing strategies and tactics are used to capture opportunities and create value for consumers in the digital age while being cognizant of ethical issues related to consumer privacy [3 credits]
This course will explore various digital marketing channels, best practices, tools and techniques to analyze how marketing strategies and tactics are used to capture opportunities and create value for consumers in the digital age while being cognizant of ethical issues related to consumer privacy [3 credits]
