The overarching purpose of this course is to understand the ample benefits of an analytical approach to marketing related decision-making, to build skills/knowledge in undertaking such analyses on your own, and to acknowledge the ethical issues that revolve around consumer privacy. Students will gain hands-on, computer-based experience with basic and advanced analytical tools to analyze marketing data for addressing business decisions that create value and build competitive advantage [3 credits]
The overarching purpose of this course is to understand the ample benefits of an analytical approach to marketing related decision-making, to build skills/knowledge in undertaking such analyses on your own, and to acknowledge the ethical issues that revolve around consumer privacy. Students will gain hands-on, computer-based experience with basic and advanced analytical tools to analyze marketing data for addressing business decisions that create value and build competitive advantage [3 credits]
