(3 units). Focus on the evolution of the marketing concept, segmentation and positioning, strategic decisions involving product, price, distribution and promotion, important environmental variables affecting marketing decision-making, as well as marketing planning and ethical issues. Course Component: Lecture Prerequisite: ADM 1100 or ADM 1300.
(3 units). Focus on the evolution of the marketing concept, segmentation and positioning, strategic decisions involving product, price, distribution and promotion, important environmental variables affecting marketing decision-making, as well as marketing planning and ethical issues. Course Component: Lecture Prerequisite: ADM 1100 or ADM 1300.
