(3 units). Designed to expose undergraduate students to research methods and their applications in business. Develop awareness and understanding of research methodologies used in business including experimental research, qualitative methods, and quantitative analysis. Learn of possible career paths as business researchers and explore planning, designing, and conducting a research project. Completion of the course will prepare students for an independent reading/thesis project course or to pursue a research graduate degree. Course Component: Lecture Prerequisites: All ADM core courses at the 1000 and 2000 levels (two exceptions are tolerated).
(3 units). Designed to expose undergraduate students to research methods and their applications in business. Develop awareness and understanding of research methodologies used in business including experimental research, qualitative methods, and quantitative analysis. Learn of possible career paths as business researchers and explore planning, designing, and conducting a research project. Completion of the course will prepare students for an independent reading/thesis project course or to pursue a research graduate degree. Course Component: Lecture Prerequisites: All ADM core courses at the 1000 and 2000 levels (two exceptions are tolerated).
