(3 units). Review of exploratory, descriptive, and causal research methods such as interviews and focus groups, surveys, and experiments. Topics include: sample selection, the gathering, analysis and interpretation of market-related data, study of multivariate data analysis techniques, investigation of relevant applied market research topics. Course Component: Lecture Prerequisites: ADM 2304, ADM 2320.
(3 units). Review of exploratory, descriptive, and causal research methods such as interviews and focus groups, surveys, and experiments. Topics include: sample selection, the gathering, analysis and interpretation of market-related data, study of multivariate data analysis techniques, investigation of relevant applied market research topics. Course Component: Lecture Prerequisites: ADM 2304, ADM 2320.
