(3 units). Theory and practice of advertising and sales promotion in the context of the integrated marketing communications field. Focus on the strategy and tactics of creative and media decisions in advertising. Course Component: Lecture Prerequisite: ADM 2320.
(3 units). Theory and practice of advertising and sales promotion in the context of the integrated marketing communications field. Focus on the strategy and tactics of creative and media decisions in advertising. Course Component: Lecture Prerequisite: ADM 2320.
