(3 units). Accessing and leveraging resources; managing talent; managing intellectual capital; managing organizational change, leveraging innovation ecosystems; managing new product development; technology commercialization; marketing technology products and services, and implications digital technologies for growing and managing science and technology enterprises. Understanding product development, commercialization, and marketing strategies and plans, in partnership with local science and technology companies. Course Component: Lecture Prerequisites: Course reserved for BCom. students who have completed at least 33 units from ADM core courses, including ADM 2381; in minors, microprograms, or in certificates when the course is required.
(3 units). Accessing and leveraging resources; managing talent; managing intellectual capital; managing organizational change, leveraging innovation ecosystems; managing new product development; technology commercialization; marketing technology products and services, and implications digital technologies for growing and managing science and technology enterprises. Understanding product development, commercialization, and marketing strategies and plans, in partnership with local science and technology companies. Course Component: Lecture Prerequisites: Course reserved for BCom. students who have completed at least 33 units from ADM core courses, including ADM 2381; in minors, microprograms, or in certificates when the course is required.
