(3 units). The Innovation process, from discovery to diffusion; intellectual property, innovation financing, organization design and strategy for innovation. Successful frameworks, strategies, funding techniques, business models, risks, and barriers for introducing break-through products and services. Course Component: Lecture Prerequisites: Course reserved for BCom. students who have completed at least 33 units from ADM core courses, including ADM 2381; in minors, microprograms, or in certificates when the course is required.
(3 units). The Innovation process, from discovery to diffusion; intellectual property, innovation financing, organization design and strategy for innovation. Successful frameworks, strategies, funding techniques, business models, risks, and barriers for introducing break-through products and services. Course Component: Lecture Prerequisites: Course reserved for BCom. students who have completed at least 33 units from ADM core courses, including ADM 2381; in minors, microprograms, or in certificates when the course is required.
