(3 units). As the capstone course in Marketing, this applied course offers experiential learning through an actual business problem provided by a sponsoring organization that student groups address throughout the semester. Students synthesize their acquired marketing knowledge and their analytical, interpretive, creative, and strategic decision-making skills to meet the course requirements that includes performing secondary and/or primary research and developing a detailed strategic promotional plan. At the conclusion of the course, all groups participate in a marketing competition where each presents their plan to the sponsoring organization, with the three best groups subsequently delivering their presentation to a panel of judges during a public event. Course Component: Lecture Prerequisites: ADM 3323, ADM 3326. Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381; in minors or in certificate programs when the course is required.
(3 units). As the capstone course in Marketing, this applied course offers experiential learning through an actual business problem provided by a sponsoring organization that student groups address throughout the semester. Students synthesize their acquired marketing knowledge and their analytical, interpretive, creative, and strategic decision-making skills to meet the course requirements that includes performing secondary and/or primary research and developing a detailed strategic promotional plan. At the conclusion of the course, all groups participate in a marketing competition where each presents their plan to the sponsoring organization, with the three best groups subsequently delivering their presentation to a panel of judges during a public event. Course Component: Lecture Prerequisites: ADM 3323, ADM 3326. Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381; in minors or in certificate programs when the course is required.
