(3 units). The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided. Course Component: Lecture Prerequisites: ADM 2320. Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381; in minors, microprograms, or certificate programs when the course is required.
(3 units). The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided. Course Component: Lecture Prerequisites: ADM 2320. Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381; in minors, microprograms, or certificate programs when the course is required.
