(3 units). Strategic approach for international markets. Markets selection and segmentation: formulation of the international marketing mix programs; international marketing strategies for small, medium and multinational firms. Course Component: Lecture Prerequisites: ADM 2320, ADM 3318. Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381; in minors or in certificate programs when the course is required.
(3 units). Strategic approach for international markets. Markets selection and segmentation: formulation of the international marketing mix programs; international marketing strategies for small, medium and multinational firms. Course Component: Lecture Prerequisites: ADM 2320, ADM 3318. Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381; in minors or in certificate programs when the course is required.
