(3 units). Marketing decision-making for managers. The marketing concept; segmentation; product differentiation; consumer and industrial buyer behaviour; marketing planning; product decisions, pricing decisions; advertising and promotion decisions; selling and distribution decisions; social, legal and ethical issues in marketing. Course Component: Lecture
(3 units). Marketing decision-making for managers. The marketing concept; segmentation; product differentiation; consumer and industrial buyer behaviour; marketing planning; product decisions, pricing decisions; advertising and promotion decisions; selling and distribution decisions; social, legal and ethical issues in marketing. Course Component: Lecture
