(3 units). Relationship between the marketing actions of a firm and the needs of society. Application of marketing tools to solve problems of profit and non-profit service organizations. Topics include social and ethical responsibilities, promotion and public conscience, tourism, and health services. Course Component: Lecture Prerequisite: ADM 5320
(3 units). Relationship between the marketing actions of a firm and the needs of society. Application of marketing tools to solve problems of profit and non-profit service organizations. Topics include social and ethical responsibilities, promotion and public conscience, tourism, and health services. Course Component: Lecture Prerequisite: ADM 5320
