(3 units). Behavioural sciences applied to the consumer. Motivation, subliminal image, gestalt theory, risk taking behaviour, adoption processes, attitudes, brand loyalty, as well as the sociological and cultural aspects of behaviour. Course Component: Lecture Prerequisite: ADM 5320
(3 units). Behavioural sciences applied to the consumer. Motivation, subliminal image, gestalt theory, risk taking behaviour, adoption processes, attitudes, brand loyalty, as well as the sociological and cultural aspects of behaviour. Course Component: Lecture Prerequisite: ADM 5320
