(3 units). Theory and practice of advertising, personal selling and sales promotion. Analysis of media and publicity budgets, planning of promotional campaigns, utilization of research findings, evaluation of advertising effectiveness, and management of sales force. Course Component: Lecture Prerequisite: ADM 5320
(3 units). Theory and practice of advertising, personal selling and sales promotion. Analysis of media and publicity budgets, planning of promotional campaigns, utilization of research findings, evaluation of advertising effectiveness, and management of sales force. Course Component: Lecture Prerequisite: ADM 5320
