(3 units). Assessment of the firm's internationalization potential. Market segmentation and selection. Methods and techniques for foreign market research. Global marketing-mix strategies. International expansion strategies. Issues in export marketing. Organizing and planning for global marketing. Course Component: Lecture Prerequisite: ADM 5320
(3 units). Assessment of the firm's internationalization potential. Market segmentation and selection. Methods and techniques for foreign market research. Global marketing-mix strategies. International expansion strategies. Issues in export marketing. Organizing and planning for global marketing. Course Component: Lecture Prerequisite: ADM 5320
