(3 units). Formulation and implementation of decisions that have the greatest leverage in creating competitive advantages for an industrial firm. Topics addressed include profit and non-profit organizational buying behaviour, product strategy, innovation strategy, promotion strategy, pricing strategy and penetration of international markets. Particular attention will be given to the marketing of high technology products. Course Component: Lecture Prerequisite: ADM 5320
(3 units). Formulation and implementation of decisions that have the greatest leverage in creating competitive advantages for an industrial firm. Topics addressed include profit and non-profit organizational buying behaviour, product strategy, innovation strategy, promotion strategy, pricing strategy and penetration of international markets. Particular attention will be given to the marketing of high technology products. Course Component: Lecture Prerequisite: ADM 5320
