(3 units). Advertising as social communication. Relationship to consumer society and to the media and cultural industries. Functionalist and critical approaches to the phenomenon and the practice. Evaluation of the role of advertising in the socio-cultural sphere. Course Component: Lecture
(3 units). Advertising as social communication. Relationship to consumer society and to the media and cultural industries. Functionalist and critical approaches to the phenomenon and the practice. Evaluation of the role of advertising in the socio-cultural sphere. Course Component: Lecture
