(3 units). Establishment of communication planning systems in organizations, based on monitoring of public opinion. Relationship between strategic planning, operational planning, work planning, and contingency planning for crises. Application of learning and persuasion theories to planning. Public information campaigns. Course Component: Lecture Prerequisite: CMN 2148. Reserved for students enrolled in the Honours, in the Joint Honours, in the Major in Communication.
(3 units). Establishment of communication planning systems in organizations, based on monitoring of public opinion. Relationship between strategic planning, operational planning, work planning, and contingency planning for crises. Application of learning and persuasion theories to planning. Public information campaigns. Course Component: Lecture Prerequisite: CMN 2148. Reserved for students enrolled in the Honours, in the Joint Honours, in the Major in Communication.
