(3 units). Principles and theories of narration and storytelling which are part of the organizational, digital and media environments. Practical implications of the various narrative processes that serve to create and to translate organizational identities, change, brand image, voice and culture. Case studies of the notions of sensemaking, roles and characters, agency and materiality. Course Component: Lecture Prerequisites: CMN 2148, CMN 2160 and 72 university course units. Reserved for students registered in the Honours, Joint Honours, Major in Communication, and in the Public Relations program.
(3 units). Principles and theories of narration and storytelling which are part of the organizational, digital and media environments. Practical implications of the various narrative processes that serve to create and to translate organizational identities, change, brand image, voice and culture. Case studies of the notions of sensemaking, roles and characters, agency and materiality. Course Component: Lecture Prerequisites: CMN 2148, CMN 2160 and 72 university course units. Reserved for students registered in the Honours, Joint Honours, Major in Communication, and in the Public Relations program.
