(3 units). Case studies. Knowledge and application of public relations techniques in the context of a global communication strategy: politics of communication; finding sponsorships; lobbying; audience; crisis management and evaluation. This course will increase the capacity to conceive communication strategies and effective messages of persuasion. Course Component: Seminar Prerequisite: CMN 3144. Reserved for students registered in the Public Relations program.
(3 units). Case studies. Knowledge and application of public relations techniques in the context of a global communication strategy: politics of communication; finding sponsorships; lobbying; audience; crisis management and evaluation. This course will increase the capacity to conceive communication strategies and effective messages of persuasion. Course Component: Seminar Prerequisite: CMN 3144. Reserved for students registered in the Public Relations program.
