(3 units). Fundamentals of digital data collection, analysis, reporting and critiquing. Use of analytics tools from the most popular social media, search engines and other digital platforms. Theories and concepts related to the technical, social, cultural, economic and political aspects of digital data. Study of cases from fields such as politics, culture and entertainment, advertising, etc. Course Component: Lecture Prerequisites: CMN 3102, CMN 3103 and 72 university course units. Reserved for students registered in the Honours, Joint Honours and Major in Communication.
(3 units). Fundamentals of digital data collection, analysis, reporting and critiquing. Use of analytics tools from the most popular social media, search engines and other digital platforms. Theories and concepts related to the technical, social, cultural, economic and political aspects of digital data. Study of cases from fields such as politics, culture and entertainment, advertising, etc. Course Component: Lecture Prerequisites: CMN 3102, CMN 3103 and 72 university course units. Reserved for students registered in the Honours, Joint Honours and Major in Communication.
