M-Commerce business models and strategies, Wireless technology standards and evolution. Industry analysis and value creation frameworks. Diffusion and adoption of M-Commerce technologies. Demand-side and supply-side enterprise applications of M-Commerce. Course Component: Lecture
M-Commerce business models and strategies, Wireless technology standards and evolution. Industry analysis and value creation frameworks. Diffusion and adoption of M-Commerce technologies. Demand-side and supply-side enterprise applications of M-Commerce. Course Component: Lecture
