Examination of the utility of cultural anthropology's concepts, theory, methodology and insights in creatively influencing the conduct of domestic and international business. Cross-cultural business etiquette, understanding of marketing and consumer behaviour, and importance of intercultural negotiation in solving business problems in multicultural/transnational organizational settings are also discussed. Weekly hours: 3 Lecture hoursPrerequisite(s): ANTH 111.3 or completion of 30 credit units at the university level including a 100-level social science course.
Examination of the utility of cultural anthropology's concepts, theory, methodology and insights in creatively influencing the conduct of domestic and international business. Cross-cultural business etiquette, understanding of marketing and consumer behaviour, and importance of intercultural negotiation in solving business problems in multicultural/transnational organizational settings are also discussed. Weekly hours: 3 Lecture hoursPrerequisite(s): ANTH 111.3 or completion of 30 credit units at the university level including a 100-level social science course.
