Introduces the principles of salesmanship and their application to agricultural business. Emphasis will be placed on the application of principles to real-world situations and on building selling skills through class projects. Students will learn tactical selling skills, develop self-management skills, and study strategic selling techniques. Policies (current and impending) and regulations governing salesmanship are discussed. Weekly hours: 3 Lecture hoursPrerequisite(s): COMM 204 or AREC 343 or permission of the instructor Note: Students with credit for BPBE 72 or BPBE 346 will not receive credit for this course.
Introduces the principles of salesmanship and their application to agricultural business. Emphasis will be placed on the application of principles to real-world situations and on building selling skills through class projects. Students will learn tactical selling skills, develop self-management skills, and study strategic selling techniques. Policies (current and impending) and regulations governing salesmanship are discussed. Weekly hours: 3 Lecture hoursPrerequisite(s): COMM 204 or AREC 343 or permission of the instructor Note: Students with credit for BPBE 72 or BPBE 346 will not receive credit for this course.
