Focuses on the role of the agri-marketing manager as a decision maker who is often responsible for formulating strategic marketing plans. Topics include the agricultural and agribusiness marketing environment, managing customer heterogeneity, managing competitive responses to marketing activities, and allocation of resources among marketing activities. The marketing activities of Saskatchewan's agribusinesses will be examined. Weekly hours: 3 Lecture hoursPrerequisite(s): COMM 204 Note:Students with credit for BPBE 74 or BPBE 347 will not receive credit for this course.
Focuses on the role of the agri-marketing manager as a decision maker who is often responsible for formulating strategic marketing plans. Topics include the agricultural and agribusiness marketing environment, managing customer heterogeneity, managing competitive responses to marketing activities, and allocation of resources among marketing activities. The marketing activities of Saskatchewan's agribusinesses will be examined. Weekly hours: 3 Lecture hoursPrerequisite(s): COMM 204 Note:Students with credit for BPBE 74 or BPBE 347 will not receive credit for this course.
