Examines the agricultural marketing system from analytical and strategic perspectives. The economic implications of collective marketing strategies are examined, including generic advertising, co-operatives and supply management marketing boards. Information asymmetry in agri-food supply chains is explored, including the role of commodity grades, labelling, identity preservation, and traceability. The organization of supply chains is examined, including an exploration of the growth of contracting. Weekly hours: 3 Lecture hoursPrerequisite(s): AREC 272.3 or ECON 211.3 (AREC 342.3 is recommended). Note: Students with credit for BPBE 440 cannot take this course for credit.
Examines the agricultural marketing system from analytical and strategic perspectives. The economic implications of collective marketing strategies are examined, including generic advertising, co-operatives and supply management marketing boards. Information asymmetry in agri-food supply chains is explored, including the role of commodity grades, labelling, identity preservation, and traceability. The organization of supply chains is examined, including an exploration of the growth of contracting. Weekly hours: 3 Lecture hoursPrerequisite(s): AREC 272.3 or ECON 211.3 (AREC 342.3 is recommended). Note: Students with credit for BPBE 440 cannot take this course for credit.
